Living – Herno, MDW 2026, Home in Bloom

Commissioned by Living – Corriere della Sera, Studio MILO conceived and designed the floral installation for Herno’s showroom during Milan Design Week 2026. Studio MILO also developed the event’s overall visual identity and communication.

The installation comes to life in the two window displays, where full-height floral totems embrace the mannequins dressed in the new collection, before expanding into the interior and blooming across the ceiling in a soft, chromatically sophisticated cloud. The journey concludes in the bookcase that backdrops the showroom, where more intimate floral compositions accompany the new home collection pieces, weaving together fashion, design and nature in a continuous dialogue.

For the event, titled “Home in Bloom”, Studio MILO created the visual identity and logo, developed the advertising campaign featured in Corriere della Sera, designed the invitations, and created the bags for the flower bouquets and the event’s branded gifts, extending the concept into a cohesive visual language across the entire experience.