G.I.O.I.A.

Studio MILO developed the brand identity, graphic language and website design for G.I.O.I.A. ETS, a non-profit organisation dedicated to the wellbeing of children, adolescents and their families. At the heart of the identity, a stylised daisy accompanies the message “M’ama, non m’ama, mi amo”: a playful reinterpretation of the familiar petal-picking game, shifting its meaning towards self-acceptance. Vibrant yellow, contrasting typography and simple graphic forms give the project an optimistic, approachable character.

The visual system extends across business cards, signage, stickers and merchandise, including embroidered caps and printed hoodies. Each application brings the association’s message into everyday life, using the flower as a recognisable thread throughout. The website translates this language into a digital experience, combining colour, animated motifs and clear layouts to introduce the organisation, communicate its activities and invite participation.