The new website and logo for Alpha Square Invest were born from a shared vision with the client: to express the core identity of a family office that combines Swiss solidity, openness to dialogue, and an innovative approach to finance. The project, curated by Studio MILO brings these values to life through a cohesive, elegant, and distinctive visual language.
The logo, titled “Intersections,” serves as both a symbolic and conceptual starting point: a graphic synthesis where the Alpha, the Square, and the Circle converge to represent a strong yet evolving identity. The angle – derived from the Alpha symbol – reflects AS’s innovative perspective on finance. The square, seen as an agorà, symbolizes exchange, protection, and stability. The circle, with its open arc, embraces new ideas and perspectives.
The website extends this visual and conceptual grammar into a smooth and intuitive digital experience. Every element – from the color palette to the typography and the information architecture – contributes to reinforcing the narrative of Alpha Square Invest: a place where trust, expertise, and vision come together to shape a new way of experiencing financial consultancy.
Collaborators
Project Team: Eleonora Volpato
Web Design: Silicio – Alessandro Giacomelli
