Our installation for the Decorex fair in London revolved around a single, bold concept: colorblock. The entire space was immersed in one striking tonal hue, applied uniformly across all surfaces. This monochromatic approach not only created a strong visual identity but also emphasized the central architectural feature of the space: a dramatic partition that anchors the composition.
On the surrounding walls, framed displays showcased the company’s material samples, presented in a clean, gallery-like setting. The layout followed a minimalist, almost museal logic, designed to elevate the products and create a contemplative viewing experience.
At the entrance, two sculptural wings crafted entirely from marble formed an open threshold, inviting visitors into the space. Complementing the physical installation, a custom-designed card developed by our studio served as both a guide and visual map, illustrating the placement of materials and the selection of products on display.
Collaborators
Project team: Andrea Garzotto, Beatrice Malatesta, Chiara Zani
