For the latest ADV campaign by Saba Italia, Studio MILO imagined an inhabited home, where one of Saba’s colection most historic pieces does not serve as a mere aestethic object, but becomes the answer to a specific need. An improved answer to anyone’s quality of life. The real protagonist is not the sofa itself, but the people who experience it.
Collaborators
Project Team: Rossella Giannella
Photography: Beppe Brancato
