Space becomes narrative.
An experience not just to observe, but to walk through, to touch, to live.
A design concept born to place sensory experience at its core.
The architectural centerpiece was conceived to engage the visitor in an immersive way, through visual, tactile and perceptual stimuli that evoke emotions and encourage communication.
A space that surprises, that is seen before it is walked through. A visually striking environment, highly photogenic, capable of sparking curiosity, dialogue and active participation.
The installation for Cersaie 2025 by Gresmalt Group is designed to move and inspire, telling the story of Sintesi in a fresh light, as the protagonist of a tactile narrative.
Architectural geometries and carefully designed perspectives transform the exhibition space into a scenographic, museal environment, where every surface becomes a storytelling element.
Volumes and contrasts guide the visitor through an immersive journey that highlights textures, colors and finishes with elegance and expressive strength.
A silent space.
The presence of felt, covering the surfaces, creates an intimate and sophisticated atmosphere, soft and flowing, that breaks away from the noise of the fair, welcoming visitors in a muffled embrace and introducing them to the world of the brand.
A project that breaks the mold and redefines the perception of contemporary surfaces.
Collaborators
Project Team: Andrea Garzotto, Beatrice Malatesta, Alessandro Fava, Chiara Zani
Photography: Babau Studio & Andrea Garzotto
