Tubes, Design Journal II

Studio MILO curated the art direction, set design and graphic design of the Salone del Mobile 2026 Design Journal for Tubes. The visual concept stems from a research into neutral as living matter: not absence, but a space of tension. A total white that unfolds into shades of butter, warm white and cool white, building a tone-on-tone dialogue of subtle yet decisive contrasts. Light becomes a narrative tool — soft, warm, capable of generating depth and chiaroscuro that introduce a sense of theatrical drama — while the product emerges from a monochromatic set charged with meaning, revealing the identity of Tubes. The catalogue is structured around a double cover, each dedicated to one of the two new products: a reversible book that the reader can browse from either side, exploring the two products through two autonomous and complementary narratives.